Inova Care has formed a new subsidiary company in Turkey, Inova Saglik Bakim Danismanlik Limited.

“Turkey is one of the fastest-growing economies in Europe and we are excited about the potential growth of the health care market” says Libby Chua, the company’s corporate director.

“The current level of health insurance penetration is low and there is a lot of movement by insurance companies and health care providers which creates a great expansion opportunity for the company” Chua goes on to say.

Inova Care will start working on its provider network strategy for a targeted launch of Q4 2013.